Data is dangerous when you stop asking questions

DIY analytics is a good thing. It’s good that people are learning to unfold data, ask questions of it, to describe their work and activities with more accuracy. But easy accessibility brings challenges, too. There is still a learning curve for analytics practitioners, and there is a risk of misidentifying trends or attributing outcomes to the wrong activities. It happens because these newly-minted data professionals aren’t paying attention, or they don’t know better, or they see a [...]

The death of “Dear Student” – Personalization in Higher Ed Enrollment Marketing

Top colleges are finding that marketing personalization is key to unlocking more tours, more applications, and more deposits. In a 2016 study about marketing personalization, Accenture found that 65% of people are more likely to make a purchase if a brand shows them relevant information based on past activity. The exciting part is: we’ve now reached a point where the long-awaited dream of personalized marketing at scale is finally both possible and practical, even for small [...]

Don’t Let Perfection Keep You From Launching

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If your site passes these four tests, you're ready to launch. They say you can’t let perfect be the enemy of good, and that's absolutely true when it comes to launching your website. Artists know the anxiety of trying to create the ultimate expressive piece that will summarize all their feelings, passion, and motivation. The problem is that while you’re polishing and fine-tuning, the world keeps moving on without you.

How To: Make Your Website Faster

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In this episode of Digital Strategy Notes, John Gough, Kyle Theisen, and Cory Crowley discuss the question “How do I make my website faster?” Website speed is important to users as they explore your site (conversion rates drop by 7% for every second of load time) as well as search engines like Google (that have […]

7 Steps to Building a Home (or a Website)

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The website design and development process is very much like building a house. There are lots of ways people can build a home to fit your unique needs, just like there are lots of ways to create a website to fit your school’s needs. Here are the seven steps to a successful home building, or website, project.

Continuous Development: The Solution to Your Web Dev Pains

What is continuous development? Continue development is one of the most significant things schools can do to dramatically improve their web presence and actually reduce their overall marketing costs is to begin practicing continuous website development. It’s the concept of, yes, continuously, updating and making changes to your website on a regular basis. This approach is in […]

How To: Make Your Website Your Top Spokesperson

Here’s my number one tip for building a great website: Think of your website as the digital equivalent of your top spokesperson. So to start, what’s your top spokesperson like? They know your students, mission and school inside and out. They’re likable. They ask just the right questions at just the right time. They follow […]

What is an SSL and why do you need one?

An SSL Certificate is the way you connect securely to websites online. If you run a website and need to secure data as it transfers to your users, you need an SSL. As a user, it’s worth knowing a little bit more about how your data stays safe as it zips around the Internet. What […]

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