DIY analytics is a good thing. It’s good that people are learning to unfold data, ask questions of it, to describe their work and activities with more accuracy. But easy accessibility brings challenges, too. There is still a learning curve for analytics practitioners, and there is a risk of misidentifying trends or attributing outcomes to the wrong activities. It happens because these newly-minted data professionals aren’t paying attention, or they don’t know better, or they see a [...]
Top colleges are finding that marketing personalization is key to unlocking more tours, more applications, and more deposits. In a 2016 study about marketing personalization, Accenture found that 65% of people are more likely to make a purchase if a brand shows them relevant information based on past activity. The exciting part is: we’ve now reached a point where the long-awaited dream of personalized marketing at scale is finally both possible and practical, even for small [...]
If your site passes these four tests, you're ready to launch. They say you can’t let perfect be the enemy of good, and that's absolutely true when it comes to launching your website. Artists know the anxiety of trying to create the ultimate expressive piece that will summarize all their feelings, passion, and motivation. The problem is that while you’re polishing and fine-tuning, the world keeps moving on without you.
In the course of my work with brand managers, I’ve noticed a common set of complaints about web developers in general: we’re poor communicators, we seem to miss obvious details and we’re expensive. While I am sure there are some truly unreliable teams out there, I can’t help but think that a lot of this […]
John Gough, Shawn Hardy, and Dallin Harris discuss the question “Should your website be the cornerstone of your marketing effort? We talk about the way social media and search has changed user expectations over the last several years, what users expect and hope for in your website, and how to differentiate yourself locally and globally. […]
In this episode of Digital Strategy Notes, John Gough, Kyle Theisen, and Cory Crowley discuss the question “How do I make my website faster?” Website speed is important to users as they explore your site (conversion rates drop by 7% for every second of load time) as well as search engines like Google (that have […]
The website design and development process is very much like building a house. There are lots of ways people can build a home to fit your unique needs, just like there are lots of ways to create a website to fit your school’s needs. Here are the seven steps to a successful home building, or website, project.
What is continuous development? Continue development is one of the most significant things schools can do to dramatically improve their web presence and actually reduce their overall marketing costs is to begin practicing continuous website development. It’s the concept of, yes, continuously, updating and making changes to your website on a regular basis. This approach is in […]
Here’s my number one tip for building a great website: Think of your website as the digital equivalent of your top spokesperson. So to start, what’s your top spokesperson like? They know your students, mission and school inside and out. They’re likable. They ask just the right questions at just the right time. They follow […]
An SSL Certificate is the way you connect securely to websites online. If you run a website and need to secure data as it transfers to your users, you need an SSL. As a user, it’s worth knowing a little bit more about how your data stays safe as it zips around the Internet. What […]