If your site passes these four tests, you're ready to launch. They say you can’t let perfect be the enemy of good, and that's absolutely true when it comes to launching your website. Artists know the anxiety of trying to create the ultimate expressive piece that will summarize all their feelings, passion, and motivation. The problem is that while you’re polishing and fine-tuning, the world keeps moving on without you.
Most schools do a pretty good job of using their website to convey information about their campus, classes and offerings, but fall short when it comes to learning from student website behavior and feedback. Here are a few ways you can leverage your website to better understand your users: Analytics The most obvious way to […]
In the course of my work with brand managers, I’ve noticed a common set of complaints about web developers in general: we’re poor communicators, we seem to miss obvious details and we’re expensive. While I am sure there are some truly unreliable teams out there, I can’t help but think that a lot of this […]
John Gough, Shawn Hardy, and Dallin Harris discuss the question “Should your website be the cornerstone of your marketing effort? We talk about the way social media and search has changed user expectations over the last several years, what users expect and hope for in your website, and how to differentiate yourself locally and globally. […]
Is your school in need of a new or updated website or marketing campaign, and you’ve been tasked with creating the RFP? Based on our experiences responding to many an RFP, here are a few tips to increase the chances of attracting quality proposals from the right marketing and creative agencies. 1. Include background on […]
Here’s my number one tip for building a great website: Think of your website as the digital equivalent of your top spokesperson. So to start, what’s your top spokesperson like? They know your students, mission and school inside and out. They’re likable. They ask just the right questions at just the right time. They follow […]
After reading Nathan Weller’s Elegant Themes post on the future of web design, I felt inspired to take my own stab. I think there’s a general consensus among people who write this kind of post that doing so is a pretty ridiculous endeavor — things are changing so fast that nobody can really keep up. […]