Don’t Let Perfection Keep You From Launching

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If your site passes these four tests, you're ready to launch. They say you can’t let perfect be the enemy of good, and that's absolutely true when it comes to launching your website. Artists know the anxiety of trying to create the ultimate expressive piece that will summarize all their feelings, passion, and motivation. The problem is that while you’re polishing and fine-tuning, the world keeps moving on without you.

How To: Use Your Website as a Learning Tool

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Most schools do a pretty good job of using their website to convey information about their campus, classes and offerings, but fall short when it comes to learning from student website behavior and feedback. Here are a few ways you can leverage your website to better understand your users: Analytics The most obvious way to […]

5 Steps to a Better Web Project RFP

Is your school in need of a new or updated website or marketing campaign, and you’ve been tasked with creating the RFP? Based on our experiences responding to many an RFP, here are a few tips to increase the chances of attracting quality proposals from the right marketing and creative agencies. 1. Include background on […]

How To: Make Your Website Your Top Spokesperson

Here’s my number one tip for building a great website: Think of your website as the digital equivalent of your top spokesperson. So to start, what’s your top spokesperson like? They know your students, mission and school inside and out. They’re likable. They ask just the right questions at just the right time. They follow […]

What will the Internet be like in 2020?

After reading Nathan Weller’s Elegant Themes post on the future of web design, I felt inspired to take my own stab. I think there’s a general consensus among people who write this kind of post that doing so is a pretty ridiculous endeavor — things are changing so fast that nobody can really keep up. […]