Insights for digital marketing in Higher Education

Top colleges are finding that marketing personalization is key to unlocking more tours, more applications, and more deposits. In a 2016 study about marketing personalization, Accenture found that 65% of people are more likely to make a purchase if a brand shows them relevant information based on past activity. The exciting part is: we’ve now reached a point where the long-awaited dream of personalized marketing at scale is finally both possible and practical, even for small [...]

In the course of my work with brand managers, I’ve noticed a common set of complaints about web developers in general: we’re poor communicators, we seem to miss obvious details and we’re expensive. While I am sure there are some truly unreliable teams out there, I can’t help but think that a lot of this […]

Is your school in need of a new or updated website or marketing campaign, and you’ve been tasked with creating the RFP? Based on our experiences responding to many an RFP, here are a few tips to increase the chances of attracting quality proposals from the right marketing and creative agencies. 1. Include background on […]

What is continuous development? Continue development is one of the most significant things schools can do to dramatically improve their web presence and actually reduce their overall marketing costs is to begin practicing continuous website development. It’s the concept of, yes, continuously, updating and making changes to your website on a regular basis. This approach is in […]

Here’s my number one tip for building a great website: Think of your website as the digital equivalent of your top spokesperson. So to start, what’s your top spokesperson like? They know your students, mission and school inside and out. They’re likable. They ask just the right questions at just the right time. They follow […]

How’s that, you might ask? Well, it’s a lot more time consuming and harder than it looks, for starters! There’s a whole industry of people whose full-time job it is to create content (ahem, they’re called writers) who are nodding their head in agreement with what I’m saying here. If you’ve never done it before, […]

After reading Nathan Weller’s Elegant Themes post on the future of web design, I felt inspired to take my own stab. I think there’s a general consensus among people who write this kind of post that doing so is a pretty ridiculous endeavor — things are changing so fast that nobody can really keep up. […]