The death of “Dear Student” – Personalization in Higher Ed Enrollment Marketing
Posted by Dallin Harris
in Top colleges are finding that marketing personalization is key to unlocking more tours, more applications, and more deposits. In a 2016 study about marketing personalization, Accenture found that 65% of people are more likely to make a purchase if a brand shows them relevant information based on past activity. The exciting part is: we’ve now reached a point where the long-awaited dream of personalized marketing at scale is finally both possible and practical, even for small [...]